SEATTLE -- Former 49ers executive Carmen Policy, who now owns a Napa Valley vineyard, raised a glass to the Seattle Seahawks on Friday.

His not so subtle message? Put a cork in it.

In a tongue-in-cheek open letter to our "Dear Friends in Beautiful Seattle,'' Policy wrote:

"We are quite certain that your valiant efforts will be appreciated by fans throughout America as you fall just one game short of going to Super Bowl XLVIII in the Big Apple.

"Please note that as the final whistle blows on Sunday and the Niners have become this year's NFC Champions, that much of the Napa Valley and San Francisco Bay Area will be lifting a glass of Cabernet Sauvignon as a toast to your memorable but terminated season."

Carmen Policy greets Jerry Rice during Jerry Rice’s retirement ceremony at Slingbox Park in San Francisco, California on Sunday, November 19,
Carmen Policy greets Jerry Rice during Jerry Rice's retirement ceremony at Slingbox Park in San Francisco, California on Sunday, November 19, 2006.The San Francisco 49ers beat the Seattle Seahawks, 20-14. (Jim Gensheimer/Mercury News) ( Jim Gensheimer )

Policy was a top executive starting in 1983, helping owner Eddie DeBartolo and coach Bill Walsh make the 49ers the team of the decade.

These days, Policy and his wife, Gail, own a vineyard that produces his Casa Piena label, a 100 percent Cabernet Sauvignon. His teammates includes Thomas Rivers Brown, one of the most sought after wine-makers in the Napa Valley, as well as heralded vineyard manager Jim Barbour.

Policy's letter to Seattle fans ended with one last zinger:

"Good luck next year and please consider visiting us this summer so that we can talk about the Forty-Niners victory in New York and a sixth Lombardi Trophy on their shelf. Submitted with love and respect, Carmen."