ALAMEDA -- The announcement that Target would open at Alameda Landing was initially made last year by Catellus Development Corp., the master developer behind the mixed-use project now under way in the city's West End.

But on Friday Target representatives helped make it official, saying the Alameda store will open in October next year and be one of 15 to open nationwide.

The store is expected to anchor the shopping center at Alameda Landing, which will also feature 275 homes. The overall project covers about 77 acres at what was once a supply center for the former Alameda Naval Air Station near the Oakland-Alameda Estuary.

The Alameda store will measure about 140,000 square feet and have about 200 employees.

Along with clothes and household items, the store will offer produce, packaged meat and pre-packaged baked goods.

"California continues to be a strong market for Target, and we're excited to expand our presence there in 2013," Cary Strouse, a senior vice president with the chain, said in a statement. "Target is committed to being a good neighbor and developing long-lasting relationships with guests and the Alameda community."

The Alameda store is also expected to generate up to $300,000 in annual sales tax revenue, while an additional $200,000 is expected from other businesses when the Alameda Landing shopping center is finished, according to city officials.


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In January, the Planning Board approved tweaking the plan for Alameda Landing to help accommodate the Target store. But the board also opted to cap the amount of space dedicated inside the business for groceries and other non-taxable items to 10 percent for five years, aiming to prevent the chain from undermining smaller, neighborhood stores.

Before agreeing to open at Alameda Landing, Target was in talks to possibly open at Alameda South Shore Center, but that plan fell through in June 2007.

Reach Peter Hegarty at 510-748-1654 or follow him on Twitter.com/Peter_Hegarty/.