The search continues to find Brett Olson, a Cal Poly-San Luis Obispo student who disappeared while tubing along the Sacramento River Sunday. Dozens of people gathered Saturday morning at Starbucks on Broadway in downtown Chico.
Leading the group was Olson's childhood friend, Shane Wright, who organized a fresh batch of fliers to distribute around town.
Olson's father Michael, of Lafayette, is offering a $50,000 reward for the location and safe return of his son. A phone number of call with information is 1-800-464-4748.
Brett Olson is about 6-foot-1 and 170 pounds, with dark brown hair and hazel eyes.
"We've gotten to the point it's imperative we raise awareness, to see if something clicks in someone's mind," Wright said.
A search has taken place all week along the Sacramento River, where Olson disappeared after tubing Sunday.
The last place where Olson was seen was at the river island known as beer can beach, which is in Glenn County's jurisdiction.
Over the past many days, most area law enforcement agencies and search teams have been involved, as well as, swift water specialists, etc., searching by air, land and water.
During a press conference Monday night Chico Police Chief Kirk Trostle said the effort will now be focused within the community.
"We're hitting hot-spots for the homeless," Wright said. "They see things others don't."
But that doesn't mean the river search will cease. Glenn
Olson's father Michael said he didn't know what to think at this point, but he feels strongly that his son is still alive.
This sentiment is shared by his wife Elizabeth, who attended the press conference with her husband and brother Paul Osborne.
"He could have hit his head, or got in a fight, or done something he's not proud of," the father said.
The case has received widespread media attention. Friday night the scoreboard at the San Francisco Giant's game flashed information about the missing student.
Bay Area papers called the Enterprise-Record Saturday for the latest update.
Also, a man who said he was an intuitive said a group of psychics in the Bay Area believe Olson is alive and that the search should be continued further north.
More than 90,000 people have joined the Facebook page "Let's Bring Brett Home" as of Saturday.
Trostle, who at times was emotional talking about the case, said the department is "grateful for the outpouring from the community.
"Hopefully we have a successful outcome."
Brett Olson's cell phone was located by the family. Yet, Trostle would not say where it was found. A forensics analysis on the phone should be done by today. The phone was located in Chico and was last used before Olson was on the river.
Several contact numbers were given for the public, including Glenn County Sheriff's Office, 934-6431 and the email: firstname.lastname@example.org.
Many people from the public have been helping to search for Olson on their own. These efforts can be coordinated through the family and friends, for better organization, Trostle said. Gayla Warner, Volunteers in Police Service commander, said messages can be left at: email@example.com or 897-5861.
Trostle said, however, that people should be careful their efforts don't interfere with other police business. In one recent case, officers were working a case with a felon, when people approached officers asking if they were searching for Olson.
Staff writer Heather Hacking can be reached at 896-7758, firstname.lastname@example.org and follow on Twitter @HeatherHacking.