"Veronica Mars" fans are putting their money where their mouths are.
In less than a day, fans of the cult television show -- which was canceled after three seasons by the CW in 2007 -- raised more than the $2 million needed for a low-budget Mars film that could be shot this summer, according to Entertainment Weekly.
Actress Kristen Bell, who played the title character, and show creator Rob Thomas have launched a Kickstarter campaign hoping to raise $2 million in 30 days. They may have underestimated their fans' support: They passed their goal some time around 6 p.m. million of that.
Warner Bros. has agreed to make the film and pick up the tab for marketing, promotion, and distribution. According to EW, the film would be released in the first quarter of 2014 for a limited-time theatrical run, before moving to VOD, iTunes, and other digital platforms.
Thomas told EW the Kickstarter strategy is the only way a "Veronica Mars" movie gets made. Warner Bros. determined that a bigger budget film with a conventional marketing plan wasn't viable. Thomas and Bell are confident fans will rally to the cause -- especially since they're offering an array of rewards packages for pledges as low as $10 (updates during production and a copy of the script on the day of release) and as high as $10,000 (a part in the movie).
They were the money was coming in Wednesday night, they may be able to make a 3D version.
"I have never fallen so deeply in love with a character," Bell said. "We all became so close, and the cancellation of the show left a huge hole in my heart. I would have put on 'Veronica Mars: The Circus' to bring it back."
Thomas said he has such high hopes for how much they can raise, "I'm afraid to say it out loud."
"I'll say it," said Bell. "$100 million!"
It could happen.