OAKLAND -- Save Mart Supermarkets unveiled a new FoodMaxx store Wednesday, replacing the Lucky store that had previously occupied the lot.

Wednesday's grand opening at 3000 E. Ninth St. marked the 50th FoodMaxx store in the Bay Area and the second location in Oakland.

Mayor Jean Quan and City Councilman Noel Gallo attended the opening of the store, which employees 85 people, 40 of whom were previously employed at Lucky.

"I want to thank the FoodMaxx store for investing in the community. It looks like the prices are right for those who shop here," Quan said.

Associates at Save Mart chose to replace the Lucky store with a FoodMaxx after looking at the community shopping trends and found that a FoodMaxx would better fit the needs of the customers, said Alicia Rockwell, director of public relations and communications for Save Mart Supermarkets.

During the months of converting the 55,000-square-foot store to a FoodMaxx, Lucky stayed open for the smooth transition.

"We've done several of these conversions in the Bay Area," Rockwell said. "When you go inside the store, the shopping experience is the same: the shelving, how you walk through it; the major difference is the pricing structure -- we are more aggressive in lower pricing."

Resident Julio Arrendondo, 32, who works for ice cream company Arctic Express, said when the store was a Lucky, he didn't usually shop there. He and his wife, Gabriela, chose to shop at FoodMaxx -- which is next to the bank they frequent -- and took advantage of the FoodMaxx coupons they received, he said.

Ken Bodiker, FoodMaxx store manager, also presented a $1,000 donation to the Boys and Girls Club of Oakland.

Save Mart Supermarkets, which operates more than 200 stores in the Bay Area, owns FoodMaxx and Lucky stores in addition to Save Mart and S-Mart Foods.