SANTA CRUZ -- If any of Surf City's fun-loving spirit got lost in the wake of this year's violence, a video crew set out to bring it back and showcase the town's zany side on the big screen.

The Santa Cruz Civic Auditorium became the backdrop Friday for a silent black and white movie called "We Are Santa Cruz."

The film is the creative work of Impact Media Group, a longtime local business whose employees want to help the community heal from the deaths of two Santa Cruz police officers gunned down in the line of duty.

In addition to the shootings of police Sgt. Loran "Butch" Baker and detective Elizabeth Butler, there also has been a deadly shooting outside a popular downtown bar, an armed robbery at a small grocery store and the robbery and shooting of a college student on the Westside.

"Violent Santa Cruz, that's not right," said Dave Sieburg of Impact Media. "This is a peaceful, playful place. Look at all these people doing something goofy for their hometown."

A line formed outside the Civic before filming started at 2 p.m.

A steady stream of people throughout the day -- organizers believe at least 400 -- showed up to step in front of the camera and for a second or two demonstrate what Santa Cruz means to them.

A few skateboarded while some rolled through on a unicycle or mountain bike. Others brought props such as hula hoops, cameras, cookies, paintings, an ice cream cart and boat paddles.

One woman brought bottles of salad dressing that she makes and sells at local grocers.

A group of six women held small signs that read "Dignity, equity and respect for all. Together we are Santa Cruz."

City Councilwoman Lynn Robinson, a landscape designer, wore a large straw sun hat and carried a colorful bouquet of flowers as she walked by the camera. Police Chief Kevin Vogel and Deputy Chief Steve Clark brought guitars. Several Santa Cruz police officers and firefighters participated as well.

"It's awesome," said Wes Morey, a motorcycle police officer of 12 years. "I think it's bringing the community together as a whole. It's neat. I've never seen anything like it."

Everyone who participated agreed that it was nice to show off many positive things about Santa Cruz.

"It's great to see people getting out and representing what they're passionate about," said Pete Whitford, 29. "It's nice to put a face on Santa Cruz and see all the different personalities."

Cherlyn Jones, a Pacific Cookie Co. manager who carried a large metal tray of freshly baked chocolate chip cookies in front of the camera, is a friend of the Baker family.

"Our boys grew up together," Jones said. "The police deaths had a hard impact on our family.

"I just want this film to be so positive. I'm just so tired of the negativity."

Impact Media will edit the film and play it in a loop on a life-size screen beginning May 3 in a window of the Rittenhouse Building at Pacific Avenue and Church Street.

Follow Sentinel reporter Shanna McCord on Twitter at Twitter.com/scnewsmom