Kids nutrition company Plum Organics launched an anti-hunger program this week to help babies and toddlers across the country who lack access to proper nutrition. The Full Effect provides children who are not getting enough to eat with a highly nutritional smoothie to supplement their diet. The smoothie, which includes spinach, carrots, apples, white beans and oats, comes in a pouch that is distributed to families in need.

Plum Organics, which is headquartered in Emeryville, will give away a half million smoothie pouches this year. About 2.5 million children in California suffer from a lack of proper nutrition.

Contact Heather Somerville at 925-977-8418. Follow her at Twitter.com/heathersomervil.




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