California's cult favorite burger maker, In-N-Out, may draw new fans with the news that the chain plans to begin serving meat raised without antibiotics.
The announcement came Wednesday after public interest groups asked the company to help protect the health of consumers by switching to beef raised with antibiotics.
Activists had stepped up those efforts in recent weeks. "In-N-Out is a highly regarded chain that many people believe serve better food than other fast food competitors," author-activist Vani Hari said in a CalPIRG Education Fund press release. "It's time to live up to their reputation and stop lagging behind companies like Elevation Burger and Shake Shack who have responsibly decided not to serve meat raised with routine antibiotics or growth hormones."
In response, Keith Brazeau, vice president for quality at In-N-Out, told Reuters, "Our company is committed to beef that is not raised with antibiotics important to human medicine, and we've asked our suppliers to accelerate their progress towards establishing antibiotic alternatives."
The timeline for the change was not announced.
According to CalPIRG, McDonalds announced last year that it would stop serving chicken raised with antibiotics, and Subway has pledged to transition to antiobiotic-free meats for all of its sandwiches.