Facebook's new-look News Feed is designed to be a "personalized newspaper" with new features that include:
Larger and more vibrant photos and videos.
Bigger headlines and more content summarizing the stories your friends share.
Curated posts that show "trending" news about a favorite celebrity, a digest of updates from a favorite site or a list of events or activities based on a user's likes and friends' recommendations.
The ability to toggle between several different news feeds, such as "All Friends," which will show Facebook users everything that their friends are sharing; "Photos," which includes only photos from friends; a "Music" feed of posts about the music you listen to; and "Following," a feed offering updated news from both pages and people you follow.
A more unified look between desk-top and mobile devices that will make it easier for mobile users to access News Feed functions. For instance, Facebook's left-hand menu will now be available on tablets and smart phones.
More prominence for third-party apps, such as Pinterest.
Facebook introduced the new News Feed to a limited number of users on Thursday, while opening up a waiting list at www.facebook.com/newsfeed. It will be rolled out to iPhone and iPad users in the next few weeks, followed by Android users.
Contact Dan Nakaso at 408 271 3648. Follow him on Twitter.com/dannakaso