"Geeks are definitely the new rock stars."
So proclaims Hermoine Way, one of the party-hearty cast members of "Start-Ups: Silicon Valley," the hotly anticipated Bravo series scheduled to debut Nov. 5. And if these are the geeks she's referring to, Heaven help us.
Earlier this week, Bravo, the cable network that subjected the world to the "Real Housewives" franchise, finally released preview footage of the show, which is, in part, produced by Randi Zuckerberg, the sister of Facebook co-founder Mark Zuckerberg.
It will come as a shock to absolutely no one that said footage is spiced with plenty of bikinis, booze and bawling.
What it doesn't contain is very many scenes of people actually devoting time to their start-up concepts.
"I have a work hard, play hard mentality," says Dwight Crow, described by the program as a "programming savant." And the emphasis is on play.
The series supposedly will explore the "intertwining lives of a group of (six) young entrepreneurs on the path to becoming Silicon Valley's next great success stories." Or so says the network's press release. And while Bravo describes the show as a "docu-series," one look at the trailer tells you that this is guilty-pleasure reality TV through and through. Think: "Jersey Shore" with mouse pads.
And lots of hubris, too.
"The future of the world is in our hands," says Way, who is described as a former journalist/marketing expert who's making the transition to hands-on work in the tech world.
"Start-Ups" has already stirred controversy in the tech community. Some are worried that it will make a mockery of the Silicon Valley lifestyle. Others are miffed that the show was predominantly shot not in the valley, but in camera-friendly San Francisco.
Apparently, Bravo's producers forgot how to use their Google Maps app.
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'Start-ups: Silicon Valley'
When: 10 p.m. Nov. 5