Charming Charlie, a women's fashion retailer that emphasizes color combinations, has opened its first Bay Area store at The Streets of Brentwood shopping center.

Texas-based Charming Charlie is a bit different than your average clothing store -- all merchandise is organized by color, rather than category. You won't find blue jeans in the pants section, for instance, but in the blue section of the store with like-colored jewelry, scarves, purses, shoes and belts. The concept has received accolades from the International Council of Shopping Centers.

The 7,741 square foot store is located next to Express in the shopping center at 2565 Sand Creek Road in Brentwood.

Contact Heather Somerville at 925-977-8418. Follow her at Twitter.com/heathersomervil.



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