Burton Snowboards will open two new stores in the Bay Area just in time for ski season.

Burton, which makes snowboards, boots and bindings, as well as clothes and luggage, will open a flagship stores in Berkeley and San Francisco this fall. The retailer, with headquarters in Vermont, is hoping to become the shopping destination for the thousands of Bay Area snowboarders and skiers who travel to Lake Tahoe every winter to hit the slopes.

The 1,500-square-foot store planned for San Francisco's Haight-Ashbury district will replace Burton retailer SFO Snowboarding, located at 1630 Haight St. That location will sell limited edition products, artist collections and special collectable Burton items.

The larger, Berkeley store at 1840 Fourth St. and will have a wider selection of Burton products year-round. The 2,300-square-foot store will open in October.

With the two new Bay Area stores, Burton will have eight flagship stores worldwide.

Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.



Advertisement