Hershey's and Google announced Tuesday that the Internet giant's next smartphone will be code-named Kit Kat, after the crunchy chocolaty treat, because, well, because smartphones and chocolate bars make so much sense together.
I'm guessing Google's next phone is going to be known as Wet Ones. I mean, you're going to have to clean those chocolate smears off your new Android phone with something, right?
(Just don't keep your Kit Kat and your Android in the same pocket after heating up that smartphone battery.)
Google has a proud -- OK, kind of goofy -- tradition of naming its working phone models after sweets. (Though this is the first name-brand naming.) They're really kind of obsessed with food over at Google, so just go with it. Anyway, in a statement announcing the naming strategy, Marc Vanlerberghe, Google's director of Android marketing, said:
"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favorite among the team since the early days of Android."
The official Android website expanded on the reasons for the sweet name for Android 4.4 this way:
"Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kit Kat!"
Apparently the Android development team was really into Kit Kats. Also apparently there is a way for everyone to make some money on this deal, although I didn't go to Harvard, so I can't tell you what that is.
For its part, Hershey's, which runs the Kit Kat empire in the United States, and Nestle. which owns the worldwide Kit Kat brand, are giving away Google Nexus 7s, credits for the Google Play store and Kit Kat Minis, which are like Kit Kats, but smaller. I know which I'll win, if I win anything. Hello minis.
More than 50 million specially Android-branded Kit Kats will be sold in 19 countries, including the United States, Nestle announced. The wrappers will lead chocolate fans to a website where, starting Friday they will have a chance to win the goodies. And if a Nexus 7 doesn't excite you, how about the chance to win one of "a small number of" Android robot-shaped Kit Kat bars?
Yes, Android-shaped Kit Kats. The Kit Kat folks have embraced their newfound Googly-ness with a new profile picture, which it presented Tuesday morning to its 358,000 or so Google Plus followers at https://plus.google.com/+kitkat/posts. It's Google's little Android man, or robot, made out of Kit Kats, which is just weird enough that you should take the time to look.
And the company is having a lot of fun on its website, http://www.kitkat.com/#/home announcing Kit Kat 4.4 and describing how beautifully engineered its candy bar is -- including tech specs. It also explains that the candy bar provides "adjustable orientation: Works perfectly in portrait or landscape for a panoramic taste experience."
OK, maybe there is one thing that makes sense about this Kit Kat/Android marriage after all. You might recall that a standard Kit Kat easily breaks into four long pieces (inspiring that really annoying jingle about "break me off a piece of that Kit Kat bar").
It turns out the Kit Kat people refer to those pieces as fingers. So, you'll now be able to let your Kit Kat do the dialing on your new Android.
That said, I'd think about sticking with Google voice commands.