LinkedIn, the social network for job hunters and professionals, is expanding once more, this time into the nonprofit space.
The site recently added a “volunteer marketplace” where members can search posted opportunities to volunteer in their communities. LinkedIn will also suggest volunteer matches in members' “Jobs You May Be Interested In” emails.
Some recent postings sought a human relations strategist for a group that works with low-income youths, a grant writer for an organization that provides support services to people in Haiti and a board member for a group that helps single mothers.
LinkedIn, which has 250 million members, usually charges companies a fee to post job opportunities, costing up to $400 for 30 days.
But nonprofit organizations posting opportunities through the new marketplace will receive a 90 percent discount, the company said. LinkedIn officials say the company will use those proceeds to give grants to its nonprofit partners. Organizations have to be registered as a 501(c)(3) in the United States to post because the new platform is first being tested domestically.
LinkedIn says it hopes to capitalize on the growing interest that people in the workplace have for causes.
“The number of professionals interested in using their skills to change the world outweighs the skills and opportunities available on the nonprofit side,” said Meg Garlinghouse, head of the company's LinkedIn for Good foundation. “There hasn't been a very efficient platform to do that. We feel like we are well-positioned to do that.”
LinkedIn's new do-good platform has been years in the making. The social networking site started its charitable arm, LinkedIn for Good, in 2010.
In 2011, it added a volunteer and causes section to member profile pages, which 3 million members have utilized. Noting the interest, the company introduced Board Member Connect, a program that allows nonprofits to search for professionals who indicated they wanted to serve on a board.