Looking to spark iPad sales, Apple is developing a 12.9-inch model that will go into production early next year, a report Tuesday by Bloomberg said.

Apple remains the leader in the tablet market, but it has seen year-to-year iPad sales decline the last two quarters. Earlier this year, the Cupertino, giant said it would target the enterprise market to boost iPad sales, and in July it announced a partnership with IBM to develop business-centric apps for its devices.

With an iPad larger than any before it -- Apple currently sells 9.7- and 7.9-inch models -- Apple appears to be eyeing the enterprise market, said Jefferson Wang, a senior partner at IBB Consulting

"The under-10-inch tablets are great for consuming content in your lap, but when you're actually trying to do work on it, you would need a bigger screen to see schematics, to input data or to manipulate spreadsheets," Wang told The Times. "A business-ready tablet, if you will, at a price point lower than a thousand dollars could be interesting."

Apple isn't the only tech company coming out with larger-screen tablets. This summer, Microsoft released the Surface Pro 3 with a 12-inch screen that was larger than its two predecessors, and in the spring, Samsung released two tablets featuring 12.2-inch screens. Meanwhile in El Segundo, Fuhu is getting set to start selling enormous 20- and 24-inch tablets this fall.


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The Bloomberg report also said Apple is also planning to update its 9.7-inch iPad and the iPad mini with new models in time for the holiday shopping season. Apple did not respond to a request for comment.