With a $16 million budget for the two upcoming city elections, City Clerk June Lagmay on Thursday announced an ambitious effort to work with community groups and neighborhood councils to boost voter turnout.
"This is your chance to decide your government, Los Angeles," Lagmay said at a City Hall news conference flanked by activists from 15 different community groups.
The election features the three citywide offices of mayor, city attorney and controller, the eight odd- numbered City Council districts and three seats each on the boards of the Los Angeles Unified School District and the Los Angeles Community College District.
The primary election is scheduled for March 5. Candidates failing to get a majority will face off in a May 21 runoff.
Lagmay said there are 1.7 million voters in the city of 3.7 million residents.
To boost turnout, she said the city is using social media - Facebook and Twitter - as well as various organizations, such as the League of Women Voters, Rock the Vote and various ethnic groups.
This coming year, three new languages have been added - Armenian, Hindi and Thai - in addition to the six other languages in which the ballot is translated.
The registration deadline for the election is Feb. 9 and links will be available at the City Clerk's website, cityclerk.lacity.org, for people to register online, Lagmay said.