There's a day for giving thanks and a day for getting deals. Now there's a day for giving back.
"Giving Tuesday" - the first Tuesday after Thanksgiving - is the day to launch the winter charitable giving season.
It is the brainchild of the 92nd Street Y, a nonprofit cultural and community center in New York.
Organizers hope to get people excited about giving in the same way they might get excited about getting a bargain on a laptop.
More than 2,000 Giving Tuesday partners have come from all 50 states and are registered nonprofits with a specific Giving Tuesday mission or are businesses, schools, religious or community groups spearheading a project that will benefit at least one nonprofit.
City of Hope, a cancer research hospital and treatment center in Duarte, was one of the first 100 organizations signed up for Giving Tuesday.
"We're just really excited to participate in the first national Giving Tuesday," said Emily Dubin Field, the hospital's director of development.
Field said City of Hope offers four ways to participate: Watch a two-minute video, give blood at City of Hope, donate money that will be matched by 3M Company or give a hug to a cancer survivor.
"Of course, dollars are extremely important, but Tuesday is about giving in many ways," Field said.
LifeStream, which provides blood products and services to more than 80 Southern California hospitals, has donor centers in San Bernardino, Victorville, Ontario and Riverside.
Charities also are hoping younger people will take part and are focusing their attention on younger donors via an array of social-media outlets.
"This year, LifeStream is encouraging high schools to host blood drives during the year to involve young people," Escalante said.
On Tuesday, blood donors will receive a special edition Giving Tuesday T-shirt.
"Hopefully, when they try donating and can bridge generations. Some of us are getting older, so they will have to step forward and fulfill the main role because the need is not going away."
Mitch Bassion, the director of development for The Los Angeles Conservancy, read about Giving Tuesday in The Chronicle of Philanthropy and was attracted to the spirit of the event.
The conservancy helps save historic places in greater Los Angeles.
Monetary donations go into its preservation advocacy fund.
Other ways to get involved include becoming a member, volunteering, writing a letter to a local member of Congress related to a local project or taking a photo inside or near a favorite historical site in Los Angeles and posting it online.
In Claremont, a group of donors will match all donations made Tuesday to Pitzer College.
According to its website, Pitzer College's Giving Tuesday Campaign will allow alumni, parents and friends of the college to maximize their philanthropic impact.