LONG BEACH — Jennifer Hill was opening presents with her two small children on Christmas morning when Long Beach police officers knocked on her door with upsetting news.

Her shop, Sneaky Tiki at 2234 E. Fourth St. on Retro Row, had been burglarized sometime overnight. The burglars smashed the glass front door and made off with more than $6,000 worth of merchandise including vintage wool shirts, custom jeans, leather jackets and jewelry, she said.

For Hill, a Long Beach resident who depends on sales from the shop to help support her family, the loss is devastating.

"I just don't understand why they have to steal from small stores," she said. "They have no idea how hard it is to run a small, local store. It's very depressing."

This is the fifth break-in for Sneaky Tiki in its nine years on Retro Row, a collection of eclectic shops along Fourth Street between Cherry and Junipero avenues.

Many Retro Row shop owners have installed security bars to help prevent burglaries. Hill said she now plans to install security bars as well.

"I didn't want to have to put in security bars, but I guess now I have no choice," she said.

Long Beach Police Sgt. Aaron Eaton said the crime was reported on Christmas morning when a passerby noticed the shattered glass. Police have no known witnesses and are asking for the public's help.

Hill is offering a $500 reward for any information that leads to an arrest. She's hoping that someone will recognize some of the shop's unique items, especially Sneaky Tiki's exclusive brand of jeans called Evil Denim Jeans.

"We're the only ones who make those jeans, you can't get them anywhere else, so we're hoping somebody will see somebody wearing them," she said.

Other unique items include vintage Pendleton wool plaid shirts, women's SourPuss brand clothing, vintage studded belts and biker-style skull rings.

Hill said she believes there was more than one burglar and the criminals likely came in a few days before the burglary to case the shop.

"I just hope they get caught because I don't want them to do this to anyone else," she said.

Anyone with information should contact Long Beach Police Burglary Detail at 562-570-7351. Anyone wishing to remain anonymous may call 1-800-222-TIPS (8477), or text TIPLA plus your tip to 274637 (CRIMES), or visit www.LACrimeStoppers.org.

kelly.puente@presstelegram.com, twitter.com/kellypuentept, 562-714-2181