LONG BEACH - It's time to start saving trees.

Students from schools in Long Beach and Norwalk will participate in a five-week social media campaign designed to boost awareness of the importance of trees and help students become champions for the environment.

The TreeByTree campaign, launched by TreePeople and Edison International, kicks off today on Facebook at www.facebook.com/SCE/TreeByTree and Twitter at @SCE.

The campaign calls for students to submit weekly photos of their school's environmental efforts. Students from 17 schools will vie for a free trip to the Angeles National Forest, where they will participate in an effort to restore the fire-damaged ecosystem by planting native seedlings. Participating schools in Greater Long Beach include Norwalk High School and Franklin, Hughes and Jefferson middle schools.

TreeByTree aims to inspire students and also encourage families in Southern California Edison's service territory to support the cause by switching to paperless billing. SCE bills are printed on 750,000 sheets of paper daily.

Edison International is the parent company of SCE and is the latest business to collaborate with TreePeople, a Los Angeles-based environmental nonprofit.

- Kelly Puente