The City of Pasadena’s Twitter account has become one of the most successful when compared to other local cities.  It has more than 12,000 followers
The City of Pasadena's Twitter account has become one of the most successful when compared to other local cities. It has more than 12,000 followers and had more than 3.5 million views from the Rose Parade and Rose Bowl game.

PASADENA - On Rose Parade and Rose Bowl Game day, the city's Twitter feed reached more than 3.5 million pairs of eyes.

People across the country tuned in to @PasadenaGov to look at pictures of the floats, read a press release about parade safety tips and learn the final score of the football game. Pasadena's Twitter handle was mentioned 400 times, and the city's posts were retweeted more than 1,600 times.

"We had so much activity, Twitter shut me down twice on New Year's Day, they sent me messages saying you're exceeding your tweeting quota," Pasadena Public Information Officer William Boyer said. "Who knew that could even happen?"

For Boyer, the city's New Year's social media boom was what he had been working toward since he was hired last year. With the help of consultant Nick Venezia, whom the city hired on a six-month $25,000 contract in August, the city's Twitter account has jumped from just one follower to more than 12,000 in five months.

"It's extremely gratifying," Boyer said. "Up until now (Twitter) has been an underutilized tool by the city and it's just another way of communicating important information as well as showcasing the city."

Boyer credits the city's digital success with the "fun" pictures and facts posted, as well as