Nevada Highway Patrol officials say Ken W. Rodgers died at the scene of the accident about 10 p.m. Saturday.
Authorities say Rodgers' 2005 Chevy Trailblazer was traveling on U.S. 395 north of Reno when his vehicle drifted off the side of the highway and rolled down an embankment.
The SUV crossed both lanes of North Virginia Street and landed on its wheels near a two-lane street.
Troopers say Rodgers wasn't wearing a seatbelt and was ejected from the vehicle.
Officials say no other vehicles were involved.