Fight back against cancer
June 29, 1966
Top stories of the Pleasanton Times
Headline: "Would You Plan Pleasanton's Progress in Yellow Plastic -- With Chocolate Letters?"
"We could cover it with a facing of yellow plastic, with chocolate-colored letters, saying 'PLEASANTON -- CITY OF PLANNED PROGRESS.'
Somebody coughed nervously, but otherwise the Chamber of Commerce gathering was hushed. Alarmingly so.
"The poles would be in deep chocolate," the young man said with big-city enthusiasm. But he sensed he was not getting through. "The whole thing would be brilliantly illuminated in sharp relief" -- this while displaying photos of the very latest Las Vegas artistry.
A spoon clattered
"Well" -- said he with more teeth than seemed necessary -- "I think we can all agree that the present sign is antiquated, an eyesore and desperately in need of renovation."
That was more than the Community Development and early California Restoration Committee could stand. "I think the image of the present sign is a matter of opinion" said Dudley Frost coolly.
"I like the sign fine ... just the way it is" -- this from Jim Gibbs. Mr. Gibbs is very big in the Amador Valley Historical Society.
The tailored suit pretended not to hear ... "Of course the exact wording would be up to you ... it could say 'Pleasanton Chamber of Commerce Welcomes You!' or anything you like." In chocolate brown letters, on yellow plastic 68 feet wide. The whole job would cost $5,678 plus, of course, the $74-a-month maintenance fee.
Someone wondered if the $74 wasn't more than the Women's Improvement Club had paid for the whole sign way back when. And speaking of The Women, wouldn't they have something to say about renovating their beloved Main Street arch? After all, there's still that sticky business about the City Council using the Women's Club Building.
"It could be changed to read 'Attend The Fireman's Ball' or maybe 'A Merry Xmas to You' for certain festive occasions of the year ... ." Meeting adjourned.
Real Estate: From Murphy Realty Co.: New listing -- Corner lot, 3 bedrooms, built-ins, w/w carpeting, fireplace, walnut paneled living room, extra room downstairs, beautiful patio. Cash to a new FHA loan. Price $19.950.
Grocery Shopping: P&X foods. Fresh-picked corn, 5/.39 cents; Dubuque Canned Picnics Boneless Pork Shoulder, $2.99 for 43/4 lb. tin and Swansdown cake mix, all flavors except angel, 5 for $1.
At the Movies: San Ramon Auto Movie: "Those Magnificent Men in Their Flying Machines" with an All Star Cast and "Dr. Goldfoot and the Bikini Machine" with Vincent Price and Frankie Avalon. At the Vine, Livermore: One of the Year's 10 Best: "A Patch of Blue" with Sidney Poitier and Shelley Winters; also starring Elizabeth Hartman.
-- Louise Hartman, staff