While Google (GOOG) users should not see dramatic changes in their searches, clear winners -- and losers -- emerged from Thursday's announcement of a settlement between Google and the Federal Trade Commission over some of Google's practices.
Google was the big winner when the FTC decided not to file legal action over its search practices. The Mountain View search giant voluntarily agreed to change some of its practices, such as "scraping" restaurant and other reviews from competing websites and using the reviews as its own.
Among the losers are fellow Internet giant Microsoft and much smaller shopping search engines, such as NexTag, ShopCity and The Find, that wanted the FTC to crack down on Google.
The news was a mixed result for Yelp, which has complained that Google "scraped'' its reviews in the past. While Google has agreed to end that practice, Yelp and other companies have also complained that Google treats them unfairly in its search results.
What's less clear is how the FTC itself fared. Online critics were already blasting the commission Thursday for not taking legal action against Google.
Contact Dan Nakaso at 408-271-3648. Follow him at Twitter.com/dannakaso.