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AOL's general manager for branded entertainment Karen Cahn, left, actress Sarah Jessica Parker and AOL's senior VP of Video Ron Harnevo attend AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
NEW YORK—AOL is making its most substantial dip into original video programming with new series from Sarah Jessica Parker, Gwyneth Paltrow, Hank Azaria and Nicole Richie.

The Internet company unveiled 15 new digital series Tuesday in a presentation to advertisers in New York. AOL is making a push into original programming in the wake of similar efforts by YouTube, Yahoo and Amazon.

Parker will produce a docudrama on the New York City Ballet. Paltrow and Tracy Anderson will host the Ryan Seacrest-produced series "Second Chances," in which they interview women who've overcome hardship.

Azaria hosts a parenting series called "Fatherhood." Richie will star in a show based on her Twitter feed.

Olympic gymnast Gabby Douglas attends AOL’s web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan
Olympic gymnast Gabby Douglas attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP) (Olympic gymnast Gabby Douglas attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP))

AOL is also partnering with Tribeca Enterprises for the series "Acting Disruptive," which follows Hollywood professionals launching tech startups.


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Actor Hank Azaria attends AOL’s web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan
Actor Hank Azaria attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP) (Actor Hank Azaria attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP))

Actor Anthony Anderson attends AOL’s web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan
Actor Anthony Anderson attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP) (Actor Anthony Anderson attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP))

Actress Marlo Thomas attends AOL’s web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan
Actress Marlo Thomas attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP) (Actress Marlo Thomas attends AOL's web series "NewFront" at Moynihan Station on Tuesday April 30, 2013 in New York. (Photo by Evan Agostini/Invision/AP))