Reading Rainbow, the popular noise-pop act from Philadelphia, has changed its name. It's now goes by Bleeding Rainbow -- which, in this avid horror movie/heavy metal fan's book, constitutes a major upgrade. It sounds like some project that rocker Ritchie Blackmore or horror director Tobe Hooper would work on. And, as we all know, those guys only work on awesome things.
The group has also changed its membership -- growing from a duo to a quartet. Also, one of the founding members, Sarah Everton, is now playing bass instead of drums. Oh, and the band has released a new album, "Yeah Right."
Beyond that, however, there is absolutely nothing new in Reading/Bleeding Rainbow's world. Except that it's ventured out on tour and performs Sept. 10 at the Rickshaw Stop in San Francisco. Showtime is 8 p.m. and tickets are $12 (www.ticketfly.com).
Follow Jim Harrington at http://twitter.com/jimthecritic, www.facebook.com/jim.bayareanews and http://blogs.mercurynews.com/aei/category/concerts.