Still six months to go until the birth of Kim Kardashian and Kanye West's bundle of joy, but already E! network execs are rubbing their hands in giddy anticipation.

"Kim and Kanye are an incredibly dynamic couple, and their baby news is just so exciting," network president Suzanne Kolb said in a statement to the Hollywood Reporter.

In other words, bring on the ratings boost.

"Like so many Kardashian fans, we love it when this close-knit family gets even bigger," Kolb added.

Exploitation equals money, right?

"We look forward to sharing the joy as they prepare for more diapers, more bottle and without a doubt, more fabulous baby wear."

Ah yes, you can never have too much of the Kardashians.

Hollywood Reporter also reports that the network "will continue to cover all aspects of Kim's life as it always has."

Does that mean cameras in the delivery room?

West announced Kardashian's pregnancy during his concert on Dec. 30. The couple has dated publicly since April, six months after Kardashian split from husband Kris Humphries. The Kardashian-Humphries divorce is still pending.