The luxury car company plans to build just 100 examples of a special Design Edition version of the BMW X6 M sports crossover.
The emphasis of this limited edition SUV is on two things: sportiness, but above all, exclusivity. Only 100 customers will be chosen to take delivery of a BMW X6 M Design Edition.
The limited edition model comes with a serious interior upgrade, the seats and instrument panel finished in Merino leather while the dashboard fascia features a piano black veneer.
Owners will also be able to look at an edition-specific badge prominently mounted on the instrument panel to know which one of the 100 examples they are driving.
Outside, the car sits on 21-inch M Performance light-alloy wheels in a double-spoke design with carbon elements while there is a choice of three exterior paint finishes: Alpine White, Sapphire Black or Melbourne Red metallic.
The car also gets carbon-fiber front chin and rear spoilers, but the 4.4-liter turbocharged 547bhp V8 that powers the 'stock' edition will be carried over, untouched for this limited edition model.
And any potential customer put off by the M performance racing stripes need not worry, they are optional.
BMW is yet to announce pricing.