The reaction to the Bay Area News Group article about the new University of California logo was immediate and outraged (or at least snarky). One of the first comments on the article has gotten 600 Facebook likes so far, and another commenter said of its writer "This Sarah Healy girl just became Berkeley's most eligible bachelorette":
I don't know who you are. I don't know what you want. If you are looking for ransom, I can tell you that we don't have any money, we are college students. But what we do have are a very particular set of skills; skills that we have acquired over a very long career of protesting tuition hikes. Skills that make us a nightmare for people like you. If you let our logo go now, that'll be the end of it. We will not look for you, we will not pursue you. But if you don't, we will look for you, we will find you, and we will destroy you.

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Considering there's no other news source reporting on this or an official press release, I'm skeptical as to how true this is.

Am I reading the Onion? This must be a joke!

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It looks like the logo that would be on some random taxi company in Europe.

... like the logo of a baby food company

... like a logo for an energy company in Silicon Valley.

... like a social networking logo.

... a Nintendo 64 logo.

... logo of some pharmaceutical product.

... a line of educational children's toys.

... health insurance with an average grade.

.... the Ontario Ministry of Agriculture logo, except not quite as cool looking.


It's the wrong blue.

It's the right blue, GO UCLA!!

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This logo is hideous. It looks like a internet browser icon! and it's loading!

Looks like the page is reloading. Error: 404 admissions full. Try again later

I'm still waiting for the new logo to load, but the circle stopped spinning.

Might take a while to load but I got it going again:
Presenting the new #UC logo. #holdonwaitforit #therealoneisco... on Twitpic

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It looks like a tongue. Cannot unsee.

A banana in a cup of water.

Looks like a stylized bookworm. Because nothing says "the world's best public university" like a burrowing larva.

It looks like the aerial view of a flushing toilet.

How appropriate that we've changed the logo to a stylized urinal.

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The University of California is not a preschool.

How can prestige and success be conveyed by a blue tulip with a yellow curl through it?

Did Stanford design this?

And then I said...[insert pic of laughing graphic designers]...the minimalist style is totally the trend!"

Next time they cry about money, someone needs to tattoo this on the chancellor's forehead!!