NEW ORLEANS -- The Harbaugh-Palooza continued at full tilt here Wednesday during Super Bowl week.
Speaking personally, I couldn't get enough of the festivities.
At 8 a.m. local time, 49ers coach Jim Harbaugh said at his media session: "Everybody is attacking this day with an enthusiasm unknown to mankind."
At 10:15 a.m., Ravens coach John Harbaugh had his media conference and raised the stakes on his younger brother by saying: "We are prepared to attack this day with an enthusiasm beyond anything that has ever been known to mankind -- and we're topping that, too."
At 1:30 p.m., parents Jack and Jackie Harbaugh met with the media themselves and said in unison: "Who's got it better than us? Nooooooobody!"
And then they smooched.
I mean Jack and Jackie. Not Jim and John.
Meanwhile, there was no press availability for Jay Harbaugh, the oldest son of Jim, who works as a quality-control assistant coach for John and the Ravens. Nor were there any media opportunities with Harbaugh in-laws, Harbaugh pets, Harbaugh preschoolers or Harbaugh humble heart advisers.
Still, there were plenty of Harbaughs to go around. Normally, you might worry about this game suffering from a case of Harbaugh overexposure. But the plain truth is, this remains a remarkable story, one unlikely to be repeated.
What are the odds of two brothers coaching against each other in America's most-watched sporting event? Heck, John and Jim can't even remember the last time they watched a Super Bowl together in the same room.
"I don't know," John said when I asked.
"Yeah," said Jim. "That's a good one. I don't know, either."
Would it have been when the brothers were still living at home? When they were teenagers?
"Could be," John said. "Usually, that was a recruiting weekend when our dad was coaching at Michigan. My guess is that we'd be hanging out with the recruits over on campus during the game."
Their mom, Jackie Harbaugh, said that was possible. She never hosted a Super Bowl party.
"Back in the '70s," she said, "I don't think it was as big of an event as it is today."
Well, we do know that John and Jim will be watching the game together in the same room Sunday. A very, very, very big room. They will be staring at each other from opposite sidelines at the Superdome.
Until then, there are still many untold Harbaugh tales to tell. Just when you thought the family coaching saga was "plowed ground" -- to use another favorite Harbaugh expression -- along came dad Jack and mother Jackie to open a 40-acre piece of unplowed property during their appearance at the Super Bowl media center.
As they sat in living-room-style chairs, Jack and Jackie charmed the assembled broadcast and written-word reporters for about 45 minutes. It was sort of like "Regis and Kathy Lee" with locker room anecdotes.
From a 49ers standpoint, the most interesting information came from Jack Harbaugh, who revealed a telephone discussion after the first round of the 2011 draft. Jim called his dad to talk about the team's second-round situation.
"Surely you're going to draft a quarterback," Jack said, "but which one?"
After a period of silence, Jim said: "Are you talking to anybody?"
"I swear I'm not talking to anyone," Jack said.
"We're drafting Colin Kaepernick," Jim offered up. "Not only do I think that he's the best quarterback in the draft, I think he's the best football player in the draft."
Wise decision, Jack thought.
The couple also discussed the moment they first sensed that their sons were going to become coaches. It happened one night at dinner when John was finishing his undergraduate work at Miami (Ohio) University as an honor student with a political science major. Jackie asked him where he planned to attend law school.
John said he wanted to become a coach instead.
"Jackie fell face down in her mashed potatoes," Jack said.
Whereupon Jackie grabbed the microphone and said: "May I tell you the true version?"
"That might have been embellished," Jack said.
"There were no mashed potatoes," Jackie said. "And when I saw that look in his eyes, my feeling was that you have to do what you want to do. If you want to try it and see where it takes you, that would be great. The beauty of it is that both of them allow themselves to be who they are."
Jack and Jackie expect the next several days to be unique and uncharted. John and Jim have spoken just a few times on the phone this week but mainly to discuss their parents' accommodations. John and Jim also made Jack and Jackie promise to enjoy the week. Jack and Jackie have visited with John and Jim since arriving in New Orleans, but no family gathering is planned that involves both brothers. None is planned after the game, either.
"We have no idea what we're doing," Jackie said. "Like in life, if you try to plan everything out, it does not turn out that way."
In 2011, when the 49ers and Ravens met on Thanksgiving night, Jack and Jackie watched from a private office inside the Ravens' stadium so that they wouldn't be the subject of television reaction shots every few seconds. They might do something similar this time.
"We don't know where we'll be sitting," Jackie said, but promised she and her husband will wear neutral colors instead of 49ers red or Ravens purple.
"We can't tell you how we're going to feel because we don't know how it's going to end," said Jack, though he did mention that during the Thanksgiving encounter, it was hard for either to be emotional.
"She was comatose," Jack said of Jackie. "She was lifeless. Her eyes glazed over. You're just waiting for the end."
And after the end of Sunday's game?
"We're going to hug both of them," Jackie said.
With an enthusiasm unknown to hugs, no doubt. That would be a fitting conclusion to the Harbaugh-Palooza. It's not only fun. It's heartwarming.