MARTINEZ -- The spiral of a double helix and a stylized image of a racing bike evoke a palpable sense of a cyclist in motion.
The Martinez designer who created it knows firsthand the exhilaration of riding a bike, and conveyed it to a group of judges who were looking for the winning jersey for the 2013 Amgen Breakaway from Cancer Most Courageous Rider Jersey.
"I hope that the professionals who wear it, the fans along the race route and anyone whose life has been touched by cancer are all inspired by my design to race harder, cheer louder and find the courage to beat cancer," says Matt Orendoff.
Orendoff draws a corollary between the inner dialogue that inspires fortitude in someone battling cancer and for a cyclist on an endurance ride. He has witnessed both, be it on his century rides or treks over the Alps, and his mother's bout with breast cancer two years ago.
"Anyone who battles cancer is inspiring. It's such a loaded word," he says. "You just find something inside yourself. You call it courage. You make it out of your desired goal, your future.
"A lot of cyclists say, 'I made a good ride today.' You make it from out of nothing ... Cancer can be a genetic disease. I wanted to show the cyclist breaking away from the DNA."
The roughly 750-mile Amgen road race, divided into eight stages, features 16 teams of Olympic medalists and Tour de France competitors racing from Southern to Northern California from May 12-19.
Jerseys with Orendoff's design will be issued at the end of each stage to the eight-member team of cyclists who exemplified requisite traits, such as tenacity and personal sacrifice, for someone contending with cancer.
Orendoff, 44, has honed his career pursuit as a graphic and print designer to the cycling realm, designing logos and other marketing materials for bike shops and racing clubs.
He is a production artist, including designing jerseys and decorating the fleet of custom titanium bikes for Berkeley-based Backroads, which leads groups on global walking, hiking and biking excursions.
For a few years, Orendoff has been creating the color palette and designing the logo for Endless Cycles in Castro Valley, with a knack, owner Jeff Moore says, for creating an eye-catching image with just scant preliminary brainstorming.
"We feel we've been branded very well," Moore adds. "Matt's designs are always three steps ahead in terms of using color and unique objects ... While other entrants' (submissions) seemed static, his implied movement."