OAKLAND -- Print media is not the dinosaur it's sometimes rumored to be, says Noella Teele, who owns Issues magazine shop on Glen Avenue.
"I have magazines jumping off the shelves," said Teele, who opened Issues five years ago with her partner, Joe Colley.
The little store packs a huge inventory -- some 2,500 magazines on just about every topic imaginable -- including techie publications on how to use what Teele terms your "i" things -- iPhones and iPads. There are also popular British imports such as the celebrity magazine Hello! as well as titles in Spanish, French and German.
"We try to carry everything we possibly can, from Oprah to high-end French fashion and everything in between," Teele said. "We have crossword magazines for the elderly customer from Piedmont Gardens and magazines on art for the student at CCA (California College of the Arts)."
Susannah Mannell and her little dog, Bango, stopped into Issues on a recent Friday morning, looking for a magazine about paddle boarding.
"Paddle boarding is a growing sport, but it's not like cycling," said Mannell, who found three glossies to choose from. "It's hard to find magazines about paddle boarding, except at kayak or canoe stores."
Another Issues customer, Jamie Perkins, was looking for a magazine about pheasant hunting for her boyfriend. Teele directed Perkins to the sporting section, where she found what she was looking for.
"What a great selection," said
Teele also sells other assorted paper products -- local newspapers, new and used books, greeting cards, literary journals -- and the old-fashioned daily planner.
"Customers tell me they've tried using their iPhone or laptop to keep track of things but gave up," Teele said. "They just want something on paper."
Teele and Colley bring a background in retail to their business. Colley worked in the magazine division of Tower Records, while Teele managed record stores. She said her career has come full-circle.
"My first job as a teen was delivering the Contra Costa Times," she said. "I guess you could say I'm still doing that."
Issues is located at 20 Glen Ave. in Oakland. Call 510-652-5700 or visit www.issueshop.com.