PIEDMONT -- Although Julia Richter has only served as executive director of the Piedmont East Bay Children's Choir since Aug. 1, she's already well-versed in its background, more than ready to sing its laurels and in a position to assist with fundraising as the recognized organization continues to grow.
The timing couldn't be better as the nonprofit celebrates its 30th anniversary with "30 events for 30 years." The season includes newly commissioned works, concerts, season previews, family events and its signature gala in March.
"I'm looking to do some extraordinary fundraising as we grow," Richter said. "The number of singers, the number of families participating and the sizes of our audiences continue to expand."
The Oakland resident brings to this position a strong medley of qualifications including a love of music, expertise in technology, business acumen and a wealth of experience in the arts and education.
Music followed her throughout her years with the Oakland Unified School District, as she sang in choirs from elementary school into high school and went on to perform with the Conservatory of Music Choir at the University of the Pacific. She continued on the route of theater and music for many years.
Having fulfilled the right side of her brain, Richter turned to the left side to earn a living.
"I flipped my head and realized that to continue my passion for music I needed something solid so I became a network
"It's been an interesting path to travel," Richter said. "Everywhere along that path, music and the arts have always been right there with me."
Richter found her last business position fast-paced but not satisfying and was looking to do something that brought all her strengths and passions together. The position of executive director fit perfectly.
"I wanted to do something satisfying for the rest of my life, if possible. I love children, I love music, I love the arts," she said. "I love to work in an arena that makes you work hard to achieve something and when you do -- what an achievement it is."
With goals that are still in progress, Richter has come on board as a strong team player and is generous with her praise and enthusiasm toward everyone she works with, calling them a strong team. She's excited to work with Artistic Director Robert Geary and appreciates the supportive board of directors.
"The people I work with are the most closely knit family I've ever seen because they've all gone through the choir program," she said.
Being an integral part of the community it serves has contributed to the success of the Piedmont East Bay Children's Choir for the past 30 years. It plans to continue doing what it does best for another 30 years, and Richter is on board, looking forward to every day.
"Each day is a new set of tasks, a new goal, a new accomplishment," she said. "What could be better than to be able to accomplish something everyday for the benefit of a community, a child and for the love of something you love to do?"
To learn more about the Piedmont East Bay Children's Choir, go to www.piedmontchoirs.org or call 510-547-4441.