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The timing is awkward. The concept will strike some as tacky. And the thing might never see the light of day.

Just a few months after the death of Steve Jobs, a company called In Icons is apparently planning an action figure of the former Apple (AAPL) CEO.

Apple declined to comment on reports about China-based M.I.C. Gadget's plans to bring the world a 1-foot tall, lifelike figure dressed in Jobs' trademark black mock turtleneck, rimless glasses and jeans. But the last time a company attempted to sell such a thing, the Cupertino tech giant quickly halted the effort, blocking sales and turning the few figures that did make it out of the gate into collectors' items for all time.

In Icons plans to offer up two versions of an action figure modeled after Jobs, who died Oct. 5 from complications of pancreatic cancer. One version has the iconic CEO holding an iPhone in one hand and an iPad in the other, and the other has him wearing a Ninja hood and holding fighting stars.

The figure, expected to sell for $99 if it ever goes on sale, comes with an uncomfortably realistic rendition of the CEO, right down to the pores on Jobs' forehead, the wrinkles under his eyes and the veins on his hands.

In Icons did not return a request for comment. Its website says it will start shipping the product worldwide in February.

Contact Patrick May at 408-920-5689 or follow him at Twitter.com/patmaymerc.



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