Mark Pedowitz, president of The CW, appeared before journalists at the TV critics press tour on Monday to trumpet the network's new wares and sound the call for more male viewers.
"We are in need of some men to come to us," said Pedowitz, who noted that the departure of "Smallville" had a detrimental impact in that demographic.
He's counting on the fall arrival of "Arrow," a comic-book adaptation tied to a male action hero, to bring some guys in, but buffed-up star, Stephen Amell, will certainly attract a lot of women as well.
And make no mistake about it, The CW remains a female-centric operation -- mainly in the 18 to 34 range. This fall, the network is adding new shows like medical drama "Emily Owens M.D." (with Mamie Glummer in the title role) and romantic fairy tale/crime procedural "Beauty & the Beast." Also in the pipeline for midseason is "The Carrie Diaries," a prequel to "Sex and the City."
A few tidbits from The CW session:
-- "The Carrie Diaries" was held until midseason, Pedowitz, said, because the network wanted to give a proper send-off to "Gossip Girl," which will conclude with a 10-episode run in December and will likely have a retrospective special. He added that the network also wanted to launch "Diaries" away from the "clutter" of the fall.
-- As for that clutter, The CW is doing more to avoid it this season by launching its new programming in October, rather than September.
-- Joss Whedon's acclaimed "Dr. Horrible's Sing-Along Blog," starring Neil Patrick Harris, Nathan Fillion and Felicia Day," will make its TV debut on Oct. 9 on The CW.
-- On "Nikita," the title character, once a loner, will now have "a little bit of a Scooby Doo gang" at her disposal. Also, the romance between Nikita and Michael will continue.
-- The network may be interested in doing an adaptation of the Japanese cult film, "Battle Royale," but it has yet to go into development.
-- The network, which previously abandoned comedy, developed eight sitcom scripts last year, two of which the network is interested in, Pedowitz said.