Cal Poly-San Luis Obispo college student Brett Olson, 20, of Lafayette, went missing the Sunday of Labor Day weekend while on a river excursion near Chico. An army of friends, family and volunteers have searched for him, sparking a social media campaign that has gone viral and garnered a $50,000 reward. Here's how you can help the effort:
Share and/or like the Facebook page "Let's Bring Brett Home," and the missing posters and other information included on the page.
Donate money via PayPal or credit card at www.findbrettolson.com.
Tweet or retweet using the hash tag #FindBrettOlson.
Participate in fundraisers, such as an all-day fundraiser at Chow restaurant in Lafayette where 15 percent of all proceeds goes to the search fund.
Anyone with information about his whereabouts can call 800-464-4748 or the Glenn County Sheriff's Office at 530-934-6441.