The founder of the Oakland Running Festival is bringing Hella-Ween -- a 5-mile race -- to Old Oakland on Oct. 27.
Runners are encouraged to wear costumes.
"We want to grow this race into our version of a successful Bay to Breakers-type run," Vedock said, referring to the San Francisco race in May. Oakland doesn't have to stand in the shadow of San Francisco, he claimed. "It will be a fun night for Halloween. We are trying to build some positive mojo."
The Oakland Running Festival in March drew 8,211 runners and pumped an estimated $3.5 million into the city and state economy, according to a study.
The Hella-Ween race will benefit Running for a Better Oakland, which plans to train over 350 Oakland kids for the 2013 Oakland Running Festival events.
Vedock said that the race can "accommodate up to 2,000," runners. He wants the race to show that Old Oakland can be a fun place. "We try to get away from those stereotypes of Oakland," he said.
The 5-mile Hella-Ween race starts at 5:30 p.m. at 9th and Washington streets.
The entry fee is between $40-$45. To enter and for further information, visit www.oaklandmarathon.com/HellaWeen.