Click photo to enlarge
Heritage High School king and queen candidates Evan Hamblin and Ali Ramirez ham it up for the crowd during the fourth annual Heritage High School homecoming parade on the Streets of Brentwood, Calif., on Thursday Sept. 20, 2012. (Dan Rosenstrauch/Staff)

BRENTWOOD -- The recent sale of The Streets of Brentwood to a Kansas City-based developer, which specializes in high-end, destination retail centers, is anticipated to bring a major face-lift to the regional shopping hub in addition to a future expansion and new stores.

Among the facade improvements proposed by RED Legacy are lighting upgrades, softer landscaping, convenient parking, enhanced gathering spaces, better circulation and traffic flow and new signs over the next year. In the next five years to a decade, the 306,000-square-foot center is expected to expand with at least 150,000 square feet of additional retail space on the 60-acre site, said Alex Greenwood, Brentwood's economic development manager.

"They saw it as an underperforming center and felt that it could have a much nicer physical appearance," he said. "They want to improve the visibility of the center. It sets the stage for new tenants and new development."

While working with existing tenants, RED Legacy said it is also marketing the lifestyle center, which opened in late 2008, to new potential retailers. The center was never placed on the market, as the new owner approached the original owner, Continental Retail Development, with a proposal to acquire it, according to Greenwood.

"A relaxed and inviting outdoor environment, along with a best-in-class mix of retailers and restaurants, creates a compelling draw for families across the region," said Steve Graham, RED Legacy's vice president of development. "The center's design and tenant mix is agreeable, and we look forward to building upon this solid foundation."


Advertisement

When the recession hit, Greenwood noted that further development of the center was suspended. He added that RED Legacy intends to draw new stores that will attract all age groups and a wider demographic of shoppers.

Currently, the center at Highway 4 and Sand Creek Road boasts a Rave IMAX Theater, DSW, REI and BJ's Restaurant & Brewhouse as its anchors. In November, a 7,500-square-foot Charming Charlie store will bring fashion accessories to the retail mix there.

REI General Manager Stephen Noble said he remembers when the market was sluggish more than three years ago upon the center's opening, and he believes that the improvements along with the widening of neighboring Highway 4 are promising.

"This is so auspicious to have new owners investing in this property at this time," he said.

Contact staff writer Paula King at 925-779-7174.