SANTA CLARA -- Mike Singletary followed up the 49ers' 2008 home loss to the Seattle Seahawks with an epic "I want winners" rant. Since then, the 49ers have won 11 straight NFC West home games.
The St. Louis Rams visit Candlestick Park on Sunday, and, yes, 49ers coach Jim Harbaugh wants winners, too.
"At the end of the year, those are huge in determining who wins the division," Harbaugh said Friday.
The 49ers have shut out the Rams in two of their past three visits, including last season's 26-0 rout that clinched the NFC West for the 49ers with four regular-season games remaining.
Although the 49ers won 35-0 in 2009, the Rams battled to a 23-20 overtime loss in 2010.
During the stretch of 11 straight division wins at home, the 49ers defense has allowed only 11 touchdowns, and only two of the rushing variety. A Seahawks kickoff return accounts for the only other touchdown allowed.
"They're always physical games and great battles," left tackle Joe Staley said. "I always get excited to play them, and you're always familiar with the guy you're going against."
Staley primarily will block Robert Quinn, a second-year defensive end who leads the Rams with seven sacks.
"He's having a good season," Staley said. "He's got good get-off, he's strong and he understands the game."
Harbaugh's appreciation for the military has been well documented, and he knows where the correlation stops between war and sports. "We don't compare what we do. We honor the military," Harbaugh said. "We know their fight is life and death. It's different from what we do."
Sunday's "Salute to Service" celebration will include an F-18 flyover from Naval Air Station Lemoore, the swearing-in of new Army soldiers, a veterans' tribute and a Wounded Warriors presentation. The U.S. Army drill team will perform at halftime, and Navy counselor Steven Powell will sing the national anthem.
Asked if the extensive list comes in response to the league's crackdown on injury reports, Harbaugh said: "I wash my hands of all list making. It's done strictly by the doctors and trainers."