Beyonce has signed a deal with Pepsi worth an estimated $50 million.
The singer has previously appeared in Pepsi ads, but now becomes the face of the brand and allows Pepsi to sponsor her albums, concerts, photo shoots and music videos.
Just watch out for the special effects in their videos. If that doesn't ring a bell, try Googling "Michael Jackson" and "hair on fire."
Pepsi will also provide a multimillion dollar fund to bankroll Beyonce's creative projects over the next few years, according to the New York Times.
I suppose this means she'll have to stop drinking Safeway Select cola.
Beyonce says in a statement, "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
That's right. Pepsi knows art. Just look at those cans.
Lee Anne Callahan-Longo, who runs Beyonce's Parkwood Entertainment company, said the deal is more than just a regular brand sponsorship agreement, adding, "It's wise for a brand like Pepsi to give an artist the ability to truly express herself. Instead of just the old-school way of, 'Do you want to be in an advertisement?' This is much bigger. This is, 'How can we create something together that is truly unique?'"
Well, if there's anything that's unique, it's a can of soda.
Beyonce will collaborate with the company on her 2013 Super Bowl halftime
RIHANNA MAD AT CHRIS BROWN: Rihanna and Chris Brown had a spat over the weekend.
Rihanna is angry that Brown partied with his ex-girlfriend, model Karrueche Tran, on Friday night after his show in Paris, according to The Sun.
"She can't get it into her head that Chris will never change," a source told the British tabloid. "She's given him so many chances since he beat her up in 2009 and he still keeps hurting her by partying with girls. Letting Karrueche meet him is yet another blow for Rihanna that will further disgust her fans. They are already raging that she is back with him."
Rihanna supposedly sent out a series of angry tweets, according to Hollywood Life, saying "Examine what you tolerate," "Goodbye mutha (expletive)," and "You give, you get, then you give it the (expletive) back." These tweets appear to have been deleted.
Can you imagine what life was like before Twitter, when people didn't communicate?
Hollywood Life reported Tran plans to follow Brown to the Dubai leg of his "Carpe Diem" tour. Rihanna is supposedly fed up.
Of course she is.
"She was meant to stay with Chris in Paris -- but it looks like she gave it a miss and will head straight to Manchester tonight to perform on the 'X Factor' final's results show," the source told The Sun
Of course, not long after Rihanna sent out the angry tweets, she later tweeted about missing her man.
Call me crazy, but does anyone else see a pattern here?
The Sun also reported that the levelheaded Rihanna got the word "Breezy" tattooed on her neck. "Breezy" is -- as you all know -- Brown's nickname. "She got it to symbolize her commitment to him. Now the world knows they're back together, they're determined to make it work," a source said.
KRISTEN STEWART TO TEAM WITH BEN AFFLECK IN COMEDY: Kristen Stewart will star with Ben Affleck in a comedy called "Focus," according to the Huffington Post.
Isn't she a bit ... vampirey ... for a comedy?
Well, let's give her a chance anyway.
"I can confirm that rumor," Stewart said, referring to Internet reports that began surfacing last month. "It's a comedy. I'm really excited about it. We start shooting in April."
Deadline Hollywood reported last month Stewart had entered talks to appear in the Warner Bros. production as "an inexperienced con artist who hooks up with the more seasoned Affleck." According to the report, the film will be written and directed by Glenn Ficarra and John Requa, who previously teamed up on "Crazy, Stupid, Love."
Subsequent reports claimed that the role would call on Stewart, 22, to shoot some "passionate" love scenes with Affleck, 40. Affleck was also quoted saying that he hoped Stewart would take the role because she's "terrific."
Uh-huh. It's a good thing for Robert Pattinson that Affleck isn't directing, or there could be real trouble.
Stewart told HuffPost that she does not have any other projects lined up, but "would love to find some micro-project before then, because April is kind of a ways away."
Stewart recently finished a world tour promoting "Breaking Dawn 2," the fifth and final installment in the "Twilight" series. She is now making the awards-circuit rounds in support of her next film, "On the Road," an indie adaptation of the famous Jack Kerouac novel, due out on December 21.
There speculation that "On the Road" could give Stewart a shot at an Academy Award nomination for best supporting actress. Affleck is also in the Oscar hunt with "Argo."
KATE MIDDLETON SICK AGAIN: Kate Middleton is fighting another bout of acute morning sickness, just days after checking out of King Edward VII hospital.
While the Duchess of Cambridge won't be heading back to the hospital this time, Prince William reportedly canceled his appearance at the British Military Tournament Sunday to be by her side at Kensington Palace while she recovers, a rep for the royals confirmed to E! News.
There's a joke about trips to the royal throne just screaming to be made about now, so feel free.
"The Duke of Cambridge will no longer attend the British Military Tournament at Earl's Court this evening," the rep said in a statement. "But will spend Sunday privately with the Duchess instead."
"It is well known that hyperemesis gravidarum (acute morning sickness) often recurs and, until further notice, to allow the Duchess a degree of privacy during her pregnancy, we do not intend to offer regular condition checks or advise of routine developments associated with it."
Prince William talked about his wife's condition Saturday with to former Centrepoint Chairman Michael O'Higgins at the Winter Whites Gala, saying "I don't know why they call it morning sickness -- they should call it all day and all night sickness. It's a long old process but she is getting there. She feels like it is going to go on forever."
After announcing her pregnancy Monday, Middleton was admitted to the hospital for treatment for this acute form of morning sickness and was released Thursday.
AND SPEAKING OF KATE MIDDLETON: The two Australian DJs who pranked two British nurses into revealing Kate Middleton's medical condition last week have been fired, after one of the nurses was found dead in what was apparently a suicide.
But it sounds like there's some hypocrisy happening at the station, since the duo's superiors have signed off on other stunts over the years that had the potential to cause just as much damage.
In 2009, 2DayFM's "Kyle and Jackie O" show aired a segment called "Desperate Acts," during which a listener was given $1,000 to call her sister and convince her their mother was injured, bleeding, and in need of medical attention.
Nice. Hopefully she needed the money for medical attention after her sister punched her.
Anyway, the prank worked. The sister called 911 and sent paramedics speeding to the mother, who was fine. That hoax prompted a police investigation.
Later that same year, according to TMZ, Kyle and Jackie O hooked up a teenager to a lie detector while her mother grilled her about her sex life. The stunt blew up in their faces when the girl suddenly revealed she had been raped when she was 12.
Wow. What wacky morning show material that is. They were probably scoffing about that for months.
That segment led to another police investigation, and got the DJs a weeklong suspension.
Additionally, 2DayFM has reportedly been on probation multiple times for violating Australia's broadcast rules.
Yet Michael Christian and Mel Greig still got the go ahead from bosses for the Kate prank.
2DayFM's response to the nurse's death has been that "no one could have predicted" the tragedy, which is likely true. But it's not like hurt feelings and freaking people out hasn't been the goal before.
The company that owns the station says it has "terminated" the show and will implement "a companywide suspension of 'prank' calls."
Southern Cross Austereo (SCA) issued the statement this morning saying it still feels "deep regret" for the death of hospital nurse Jacintha Saldanha following the prank ... and "take the events of the last few days very seriously."
DECEMBER 11 IN HISTORY
Tuesday, Dec. 11, is the 346th day of 2012. There are 20 days left in the year.
1792: France's King Louis XVI went before the Convention to face charges of treason. (Louis was convicted, and executed the following month.)
1816: Indiana became the 19th state.
1912: Movie producer Carlo Ponti was born in Magenta, Italy.
1928: Police in Buenos Aires announced they had thwarted an attempt on the life of President-elect Herbert Hoover.
1936: Britain's King Edward VIII abdicated the throne so he could marry American divorcee Wallis Warfield Simpson; his brother, Prince Albert, became King George VI.
1937: Italy announced it was withdrawing from the League of Nations.
1941: Germany and Italy declared war on the United States; the U.S. responded in kind.
1946: The United Nations International Children's Emergency Fund (UNICEF) was established.
1961: A U.S. aircraft carrier carrying Army helicopters arrived in Saigon -- the first direct American military support for South Vietnam's battle against Communist guerrillas.
1972: Apollo 17's lunar module landed on the moon with astronauts Eugene Cernan and Harrison Schmitt aboard; during three extravehicular activities (EVAs), they became the last two men to date to step onto the lunar surface.
1981: The El Mozote massacre in El Salvador claimed the lives of hundreds of civilians at the hands of army troops. The U.N. Security Council chose Javier Perez de Cuellar of Peru to be the fifth secretary-general. Muhammad Ali, 39, fought his final fight, losing by unanimous decision to Trevor Berbick in Nassau, Bahamas.
1997: More than 150 countries agreed at a global warming conference in Kyoto, Japan, to control the Earth's greenhouse gases.
2002: A congressional report found that intelligence agencies that were supposed to protect Americans from the Sept. 11 hijackers failed to do so because they were poorly organized, poorly equipped and slow to pursue clues that might have prevented the attacks.
2007: Two car bombs in Algeria, including one targeting the U.N. refugee agency's offices, killed 37 people, 17 of them U.N. employees; Al-Qaida's self-styled North African branch claimed responsibility. The Senate Intelligence Committee took closed-door testimony from CIA Director Michael Hayden on how videotapes of terror suspect interrogations were made, then destroyed.
2008: Bernie Madoff was arrested, accused of running a multibillion-dollar Ponzi scheme. (Madoff is serving a 150-year federal prison sentence.)
2011: Former military strongman Manuel Antonio Noriega was flown from France to Panama to face additional punishment in his home country after spending more than 20 years in U.S. and French prisons for drug trafficking and money laundering. A U.N. climate conference in Johannesburg, South Africa, reached a hard-fought agreement on a far-reaching program meant to set a new course for the global fight against climate change.
Actress Rita Moreno (81), former California state lawmaker Tom Hayden (73), actress Donna Mills (70), Sen. John Kerry, D-Mass., (69), singer Brenda Lee (68), actress Lynda Day George (68), actress Teri Garr (65), singer Jermaine Jackson (58), rock musician Nikki Sixx (Motley Crue) (54), rock musician Darryl Jones (The Rolling Stones) (51), rapper-actor Mos Def (39), actress Hailee Steinfeld ("True Grit") (16).