"That was the best ever!" said Paul, the owner of Sugarbird Desserts, which sells out of the rolls regularly at Redlands' Saturday morning Farmers Market downtown.
Unfortunately, Paul was informed, the network does not plan to air the pilot. "That was a little bit disappointing," she said.
Her confidentiality agreement with the network keeps her from giving any details about the show, but she feels safe in saying the producers enjoyed her rolls: Recently, they ordered several big boxes of them as takeaway gifts for advertising meetings in Manhattan. The first of the meetings is Thursday.
Paul would have liked to have taken her individually wrapped and boxed rolls to New York City herself, she said, but it seemed more practical to ship them frozen by air. All the network has to do is let them come to room temperature.
"I was a little worried about how that would go," Paul said. "I wanted them to be perfect. So we did a trial run, and it was fine."
Will New York City TV people be impressed with the fledgling Redlands bakery's handiwork?
"Oh, my gosh, yes," said Iris Hill, who has eaten many Sugarbird cinnamon rolls. "They are so moist and light. Sometimes cinnamon rolls can be kind of heavy, but these are not at all, and the butter cream frosting is not too sweet."
Hill said she orders her rolls online for delivery. She pops them in the microwave for "just a second" and they come out perfect.
"I see big things ahead for her," Hill said.
Paul has baked for family and friends for many years, but she started Sugarbird about a year and a half ago. She and her three employees have been working out of the commercial kitchen at the Moose Lodge in Mentone, but in March, she said, they are moving to a kitchen in Redlands.
"We're growing fast, and we need more space," she said.
On Monday, Paul was getting ready for another competition - Sugarbird entered the Girl Scout Cookie Dessert Throwdown at The Eating Room in Redlands. She made a Thin Mint Cookie Cake with a mint ganache filling and mint butter cream frosting. The top was chocolate ganache, she said, with cookie crumbles on the sides.
"I think it's a winner," she said.
Paul said her five-year plan includes having her own storefront, plus grocery-store sales. She now takes orders on the phone and online, asking 72 hours notice and offering free delivery in Redlands, Loma Linda, San Bernardino and Highland. Customers outside the delivery area can pick orders up or pay a fee for delivery.
More information is available at 909-253-9077 or sugarbirddesserts.com.