Conan O'Brien will host the 2014 MTV Movie Awards in April with help from YouTube supergroup Our2ndLife, which will provide a series of promotions leading up to and during the event, according to Variety.
"After eight years of intense negations, I am honored to announce I am hosting MTV's second-most prestigious awards show," said O'Brien, in a statement.
O'Brien, who hosts the talk show "Conan" on TBS, has built a large social presence on Twitter, Facebook, YouTube and teamcoco.com, which MTV said made him a logical choice to target a millennial audience.
Variety reported MTV will announce the nominees Thursday, after which the network will release "Nominee Rundown," featuring members of Our2ndLife (O2L), a YouTube comedy group of six guys who will produce short segments that will air on MTV during the awards, as well as being made available through MTV's online, mobile and app platforms and O2L's social channels.
Sounds like, one way or another, we're going to see this thing, like it or not.
MTV is paying the O2L team, which has 1.5 million followers on YouTube and 483,000 on Twitter, to participate in segments before the show -- on TV and online -- and feature them as "social correspondents" on the red carpet. Collectively, the O2L members have more than 8 million YouTube subscribers.
"The idea is to take Internet celebrities and bring them into our world," said Colin Helms, MTV senior VP of connected content. "The benefit is we get an authentic voice, someone who is excited about our shows and content but is also bringing it to their audience." O2L's specific role in the MTV Movie Awards telecast is yet to be determined, according to Helms.
The members of O2L -- Connor Franta, Ricky Dillon, J.C. Caylen, Trevor Moran, Sam Pottorff and Kian Lawley -- came together about a year ago to form the Our2ndLife YouTube channel. All of the members now live in L.A.