BOSTON (AP) — The idea is simple: Take a bucket of ice water, dump it over your head, record it and post the video on social media.
It's cold, it's fun and it's contagious. But these ice bucket challenges and similar social media-powered stunts also are raising awareness and money for causes such as Lou Gehrig's disease, breast cancer and a camp for kids who have lost their fathers to war.
Martha Stewart has been doused. So has Matt Lauer. And pro golfer Greg Norman.
The fundraising phenomenon asks those willing to douse themselves to challenge others to do the same within 24 hours. If they don't, they must make a donation to a certain charity. Each person who participates nominates more friends, who nominate more friends, who nominate still more friends, which explains why the trend has exploded.
A bit silly, yes, but for a good cause, and not nearly as stupid as the Fire Challenge.
Below, some of the notable challenge-takers, starting with a highlight reel of politicians.