OAKLAND -- Montclair Village welcomes Two Figs, a boutique luxury sleepwear retailer.
San Francisco-based designer and Two Figs owner Deb Figge signed a short-term, "pop-up" lease through January to bring her luxury sleepwear to the neighborhood. If business goes well, she may stay longer.
"It's a gem of an area," Figge said.
Opening a shop in Montclair "became a no-brainer," Figge said after spending a couple of days in the area to get a feel for whether a shop like hers would work in the Village.
Figge has been selling her designs out of her shop since October and is planning to unveil her new collection in December.
Although Figge has a background in retail, this is her first stab at her own retail establishment.
Her designs are usually sold through the wholesale market to boutiques throughout North America.
"I'm learning a lot dealing with clients instead of buyers. This is a pretty savvy community that understands the value of beauty and luxury," Figge said.
"I've designed my sleepwear with my insecurities in mind," Figge said. Two Figs' 15-piece collection includes camisoles, pants, chemises and gowns.
Figge dreamed of sleepwear with "a little extra something (support)," so women of all shapes and sizes could feel comfortable and attractive, even in the wee hours.
Her products are all locally produced and finished with Swiss lace.
As a fitter in a high-end boutique, she discovered that other women wanted the same thing. But, she said, no one was producing such garments. So, Figge began producing her line in 2010.
Daniel Swafford, of the Montclair Village Association, said that the merchants are happy to have Two Figs join the village, even if only for a few months.
"Pop-ups bring new energy to the Village and create a buzz in the neighborhood," Swafford said.
"The more things, and new things there are is better for the customer," Swafford said. "Any shop that keeps shoppers shopping local is a good thing."