NEW ORLEANS -- Jed York, the 49ers CEO, said Thursday he was embarrassed and frustrated by cornerback Chris Culliver's "very dumb" anti-gay comments at a recent Super Bowl media session.
"I saw him this morning and told him, 'It's up to you to live up to your apology,' " York said. "He made a bold statement of wanting to get to know the LGBT community."
Culliver apologized Wednesday night in a statement and expanded on that Thursday morning amid an intense and massive media session.
York met with reporters in a private room afterward at the 49ers hotel, and although he discussed several topics, Culliver's "juvenile" comments on homosexuality came first.
"You see a football player that had an uninformed opinion," York said, "and now he can grow in his sort of experience and be a beacon for everybody in the locker room for the 49ers and hopefully throughout the NFL, to show it's more than what your uninformed, juvenile opinion is of something. And that's what I want to push Chris to do."
Culliver's plight interrupted what's been a "fun" week for York as the 49ers prepare for Sunday's Super Bowl XLVII against the Baltimore Ravens. Here are other hot topics York discussed:
York likes the 49ers' chances if they play their style of football, but noted "the Ravens are going to be an unbelievably tough opponent." He is anticipating an emotional, physical game that probably will be won by whoever makes the least mistakes.
DeBartolo could land that Hall of Fame invitation Saturday, and York insisted a driving reason is DeBartolo's wherewithal to not only hire Bill Walsh but also become so revered. "Have you ever seen players love an owner as much as Eddie? It was not just because of the money. He opened up the 49ers and made it a family. He took care of people and loved people more than any owner in the history of sports."
York said he understood and that he didn't need to give his approval. "He makes the decision. It was controversial at the time but that's what head coaches do," York said. "It's paid off, and we'll see how it goes Sunday."
York raved about how well his hand-picked coach and general manager work together, something he knew would happen 10 minutes into Harbaugh's job interview two years ago. That's when Harbaugh asked to loosen his tie and put in some chewing tobacco, to which Baalke did the same. "I could see a mutual respect for each other," York said.
The door is not closed to sharing the $1.2 billion stadium with the Raiders, per the agreement the 49ers made during Santa Clara's ballot measure. York said Raiders owner Mark Davis is "evaluating all options" and that the teams are not in discussions about sharing the venue.