Here's a rundown of Twitter data from the Super Bowl.

22.1 million total tweets about the game and halftime show (does not include conversation about commercials):

  • 5.5 million of those tweets came during the Beyoncé halftime show

  • Approximately 50 percent of national broadcast commercials featured a hashtag (unaudited)

  • Most mentioned players, in order: Ray Lewis (@Raylewis), Joe Flacco (@teamflacco), Colin Kaepernick (@Kaepernick7), Jacoby Jones.

    The moments generating the biggest peaks of Twitter conversation (measured in tweets per minute during the game:

  • Power outage: 231,500

  • Jones runs for 108-yard Ravens touchdown: 185,000

  • Clock expires, Ravens win: 183,000

  • Jones catches 56-yard touchdown pass for Ravens: 168,000

  • Frank Gore scores touchdown for 49ers: 131,000

    The moments generating biggest peaks during Beyonce's halftime show:

  • Conclusion of her show: 268,000

  • Destiny's Child reunion on stage: 257,500

  • Singing "Single Ladies": 252,500

    It took just four minutes for the first promoted tweet to appear against searches for "power outage" on Twitter.

    The "Puppy Bowl" had about 500,000 tweets. There was a notable uptick in conversation about Puppy Bowl during the Superdome power outage.