Lehi, Utah -- A technology company has successfully petitioned the Lehi City Council to change the name of Morning Glory Road, after arguing that the term has lewd connotations that could be bad for business.
Xactware Solutions Inc., which is expanding its business into Lehi's Traverse Mountain area, made a request last month to change the name of the road to Morning Vista Road.
While morning glory is the name of a flowering plant, a company representative pointed out to city officials that it is also used as a slang term for a man's erection. He argued that the sexual definition of the word could become too prominent in the minds of consumers who see Xactware's Morning Glory Road address.
"We never knew about the ulterior definitions until that came to light a little while ago," said Jonathan Gardner, project director of Traverse Mountain Commercial Venture, about 20 miles south of Salt Lake City.
Other roads on Traverse Mountain have names related to sun, nature, or plants: Driftwood View, Crest Ridge, Ridge View, Eagles View. One of Morning Glory's cross streets is Morning View, very similar to the proposed Morning Vista.
Lehi City Planner Christie Hutchings said there are no homes or businesses currently on the road, so all that will have to be changed is about five street signs the developer will pay for.
Lehi resident Emily Scanlon, who lives near what was to be the former Morning Glory Road, thinks Xactware may have gone "a little overboard" with its street name concerns.
"I've lived here for four years and not once have I ever thought of morning glory as that," she said. "Now we think of it that way."
City Councilman Johnny Revill said Thursday he was unaware of the slang term, but didn't have an issue approving the change once he learned its meaning.
"That name has a negative meaning for some reason," Revill said. "When you use the word, there is a different meaning that can be taken from that."