RICHMOND -- April is National Distracted Driving Awareness Month in California, and The West Contra Costa Police Chiefs Association announced this week that it is working with the California Office of Traffic Safety, the California Highway Patrol and more than 200 law enforcement agencies in "high visibility" enforcement.

According to Office of Traffic Safety statistics, 3,331 people died nationwide in 2011 in accidents involving distracted driving, defined as "activity that diverts the driver's attention away from the primary task of driving." Cell phone talking and texting constitute the bulk of the deaths.

In a news release, the West County Chiefs Association said it is "collectively emphasizing" to its officers to be on the lookout for distracted driving. During a recent meeting, chiefs said their officers had stopped drivers recently for assembling fish bowls and eating cereal while behind the wheel.

For more information, visit www.distraction.gov.

Contact Robert Rogers at 510-262-2726 or rrogers@bayareanewsgroup.com and follow Twitter.com/roberthrogers